19: Meet Eric Lancaster

Husband, father and small business owner, Eric Lancaster is one of those super nice guys that everyone just likes to be around. His laid back humor will sneak up on you, which is always a quality in the best kind of people. And I once saw him save an entire business meeting by pressing a single button. 

1. Name, occupation, years in LR, neighborhood: Eric Lancaster; I'm the Eric of Eric Rob & Isaac, a full-service marketing-communications firm; lived in Sherwood/NLR since 3rd grade; current home is in Indian Hills neighborhood.

 2. You work in the River Market area. Do you eat Flying Fish every day or is that just wishful thinking on my part? Our office is located directly above Flying Fish, so it kinda feels like the agency cafeteria. For me, lunch is a sacred time of escape, so I usually stretch my wings a bit more than a simple stroll down the stairs. (And, no, our office doesn't smell like fish.) 

3. Finish this sentence: My job is awesome because... we only hire great folks, which means I don't work with any knuckleheads. The ad biz can be stressful, managing the constant deadlines. You don't want the added pressure of having to deal with drama or bad attitudes in the office. When we hire, we put the quality of the person first, above anything listed on a resumé. We hire amazing talent, for sure, but talent alone is not our measuring stick. That sounds logical enough, but, strangely, that's not the way it is in many organizations. The extra perk? Our clients benefit from our stringent hiring standards, which is important when you're in the service industry. 

4. It's Sunday. What are you and your family up to? Our Sundays are bookended by church; we start the day there, then return for evening service. In between, you'll usually find me on the couch watching sports. My bride isn't afraid to sneak in a long nap, and our 12-year-old son will be downstairs in his Kid Cave. Sundays are a combination of active worship and inactive sluggardry.  

5. How would you describe LR to someone who has never been here? I would tell them it's a dreadful place. OK, that's a lie, but I'm afraid the secret will get out and these carpetbaggers will ruin it. But if you promise just to visit, here's the skinny: Little Rock really is a jewel. It's big enough to have a level of energy, but quaint enough to have charm. And it's in the South, which gives it huge bonus points. We got the short end of the stick when it comes to the dreadful summer heat, but I think that was God's way of keeping us humble.